Blonding & balayage
Soft, lived-in brightness that grows out gracefully.
Best if you want blonde without a hard regrowth line.
- From
- $250
- Time
- About 3 hours
- Lasts
- About 2 months between visits
Color & blonding · Fairfax, Los Angeles
Hair Color Specialist in Los Angeles
Healthy, custom color from a stylist with sixteen years in LA and a lot of red carpets behind him.
Free color consultation
16 years in LACelebrity coloristMilbon hair careFree parkingBlonding · filmed in the studio
Recent color
Real clients, in real window light.
All filmed in the studio, where the sun shows color exactly as it is.
Which one is me?
Find your color service.
Every appointment is custom, so these are starting points. Douglas will tell you which one your hair really needs.
Highlights
Brightness and dimension, placed for your face. Partial or full.
Best if you want more light around your face and through the top.
- From
- $200 partial, $300 full
- Time
- 2 to 4 hours
- Lasts
- About 2 months between visits
Color correction
Fixing brassy, patchy, or “it went wrong” color, safely.
Best if your color didn’t turn out the way you hoped.
- From
- By consultation
- Time
- About 4 hours
- Visits
- Sometimes more than one
Custom color
Rich brunettes and reds, matched to your skin tone.
Best if you want depth and shine, all over.
- From
- $200
- Time
- About 1.5 hours
Gloss & toner
Refresh, shine, and tone between visits.
Best if your blonde has turned warm or dull.
- From
- $80
- Time
- 30 minutes
Hair repair
Repair before color, or instead of it.
Best if your hair feels dry, fragile, or over-processed.
- From
- $80
- Time
- About 1 hour
Still not sure? Book a free consultation.
Book a free consultationColor correction
Brassy? Patchy? Box dye gone wrong?
Green after the pool, orange where it should be blonde, or a color that just went too dark. Color correction is one of Douglas’s specialties. He’ll protect your hair first and fix the color second.
Book a free consultationCustom, not copied
“I polish the beauty you give to me.”
Douglas doesn’t work from a magazine page or an AI picture. He starts with you: your skin tone, your lifestyle, and the hair you already have.
Matched to you
Your skin tone, your lifestyle, and how much upkeep you actually want.
Health first
A treatment before lightening when your hair needs it. Minimal chemicals, and Milbon from Japan.
Taught to last
You’ll leave knowing how to keep it beautiful at home, so you’re not back every three weeks.
Meet your colorist
Douglas Vietro
Born in São Paulo, Douglas has spent sixteen years doing hair in Los Angeles, for clients in his chair and on the red carpet. He teaches masterclasses for other stylists. In 2026 he opened this private studio near Beverly Hills, so he can take his time with every client.
“My goal is when you walk in the street, people continue to see your hair beautiful.”
16 years in LACelebrity & red carpetMasterclass educator
The studio
Color looks best in natural light, and our studio is full of it.
While you sit
Champagne, espresso, and seasonal drinks.
Getting here
Fairfax area, near Beverly Hills. Free client parking lot.
Address & hours
950 S Fairfax Ave #113, Los Angeles, CA 90036
Mon: Closed
Tue–Fri: 10am–6pm
Sat–Sun: 10am–5pm
Kind words
What clients say.
Douglas is an absolute master with hair extensions and color! He completely transformed my hair while keeping it incredibly healthy, and his attention to detail is unmatched. I always leave his chair feeling confident and refreshed. If you want flawless results, go see Douglas!
It's amazing to have everything in one place. I was very well taken care of, both because of the team's friendliness and professionalism. My hair was carefully analyzed, and between visits they were even able to tell that I had used a different shampoo just once. I was truly impressed by their attention to detail, the quality of the service, and the results they achieved while maintaining the health of my hair. I highly recommend them!
He did an amazing job with my hair! He was very professional, careful, and really listened to what I wanted. The result came out even better than I expected. My hair looks beautiful, natural, and fresh. Thank you so much for your kindness and great work. I highly recommend him!
Questions
Good to know.
Not if it’s done with care. Douglas checks the health of your hair first. If it needs it, he’ll do a treatment before lightening, and he uses Milbon, a Japanese line that’s paraben- and sulfate-free. If your hair isn’t ready, he’ll tell you.
It depends on your hair and the look you want. As a guide, balayage takes about 3 hours and full highlights about 4. Douglas will give you a time at your free consultation.
Most clients come back about every two months. Douglas plans your color so it grows out softly, and shows you how to care for it at home.
Yes. Color correction is one of Douglas’s specialties. At your free consultation he’ll tell you honestly what’s possible, and how many visits it may take.
Douglas will recommend what suits your hair. We carry Milbon and Moroccanoil in the studio, and we can ship them to you.
Yes. There’s a free client parking lot right at the studio.
Come in for a free color consultation.
Bring a photo of the color you love. We’ll take it from there.